21 Actionable Tips To Increase Affiliate Sales (Without Increasing Traffic)

Getting affiliate sales is not easy. But you can make it easier by using some tips and tricks.

Back in 2014, I got hit by Google Panda. I lost almost 50% organic traffic overnight. While I knew that I could recover my traffic, but I was uncertain about my earnings.

As affiliate marketing was the primary income source of my blog, I had to figure out how to keep affiliate sales stable without increasing traffic. That was the time when I started experimenting with different things to increase my affiliate sales.

Some of them worked and some of them didn’t. But I learned a lot about generating affiliate sales. Over the years, I’ve discovered a few ways that can increase affiliate sales dramatically. Today I am going to reveal those techniques.

[thrive_text_block color=”note” headline=””]Note: If you haven’t started affiliate marketing yet, don’t read this post. Rather read this one: A Step-by-Step Guide to Monetizing Your Blog With Affiliate Marketing [/thrive_text_block]

Now let’s get started.

1. Get Most Out Of Your Popular Blog Posts

No matter how have you been blogging, few of your posts get the most of the traffic. Those are the popular posts.

The best way to increase affiliate sales is to monetize those posts. You need to look for affiliate opportunities on those posts.

You can find your popular posts from Google Analytics. Just login to Google Analytics and select the site. Then go to Behavior > Site Content > All Pages. You will find the high traffic generating posts there.

google-analytics-popular-posts

You can also use other analytical tools analytical tools like Jetpack or Clicky to find your most popular posts.

Here are the things you can do to monetize your most popular blog posts.

  •  Look if there are any affiliate programs for the products/services you’ve mentioned in the post.
  • Try to promote relevant products/services on those posts.
  • Check how other bloggers are monetizing the same kind of posts.
  •  Try to interlinks some of the relevant posts where you’ve added affiliate links.

Once you’ve found some affiliate sales generating posts, apply the next technique to get even more sales.

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2. Makes “Sales Generating Posts” Clutter-Free

Every blog post has a purpose rather than serving readers. It could be getting subscribers, social shares, affiliate sales, etc.

When you find that some of your posts are generating good affiliate sales, you should optimize those posts only for affiliate sales.

This way you’ll be able to generate more sales. Here are the few things you can do to make those posts clutter free.

  1. You can consider disabling sidebar for those posts. It helps your readers to focus on the content only.
  2. Disable opt-in pop-up for those posts. The opt-in form may distract users.
  3. Optimize images for quick loading.

So make a list of best affiliate sales generating posts and start optimizing them.

Now let’s move to the next point.

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3. Add Tables to Your Blog Posts

People skim a lot. They don’t have the time to read your whole post.

When you have a table in your blog post, it will help them to find the information easily. And it increases the chances of getting more affiliate link clicks as well as sales.

Here’s a screenshot of a table I’ve created for a blog post.

wordpress-table

And another amazing thing about the table is that if it gets picked for Google Featured Snippet, you will get a lot of organic traffic.

Here’s what I am talking about…

google-featured-snippet

So adding tables to blog posts can increase your traffic and sales.

Check this list of best WordPress Table Creator Plugins.

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4. Improve Your Blog Design and Speed

First impression is the best impression.

This is true for blog design too. A bad design can scare your visitors away. And they will never come back.

When it comes to having a good blog design, you need to use a premium theme. A premium theme comes with the beautiful & responsive design.

Here at RoadToBlogging, I am using ThriveThemes. It’s simple but attractive. And it’s optimized for more conversions.

And another important thing is blog speed. People don’t have time to wait for your site to load. Slow speed decreases conversion rates. So make sure your site loads quickly.

Read: How to Speed Up WordPress Blog: 9 Easy Steps

[thrive_custom_box title=”” style=”dark” type=”color” color=”” border=”#59d600″]I use and recommend Thrive Themes. It offers conversion focused WordPress themes which are optimized for SEO and Speed.[/thrive_custom_box]

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5. Display Relevant & Targeted Affiliate Offers To Sidebar/Footer

Most of the time we add an affiliate banner to the sidebar, and it shows to all blog posts. But a single affiliate banner can’t be relevant for all blog posts.

Suppose you have a blog post about web hosting and it’s showing an SEO product on the sidebar. Will you get the sales for SEO product?

There are very few chances. But if you show a web hosting affiliate banner, there is much more chance to convert. This is called Exact Targeting.

Exact Targeting can help you to get more sales. I am using the following two plugins to display relevant & targeted affiliate offers.

  • Thrive Clever Widgets: This plugin allows you to show highly relevant offers in your widget areas (Sidebar & Footer). You can display widgets based on posts, pages, categories, post templates, etc.
  • Q2W3 Fixed Widget: It’s a compliment to Thrive Clever Widgets. This plugin allows you to make widgets sticky that float in the sidebar when the page is scrolled down or up.

The next tactic is similar but more efficient.

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6. Use Exit-intent Popup to Promote Affiliate Offers

The exit-intent popup is not something new. We are using it to build the email list.

But have you ever used it to increase affiliate sales?

Probably NOT. I’ve started using it recently. And it has grown my sales dramatically.

The idea is to display a relevant offer or a recommendation when the user is about to leave the page.

It works great for “Products/Services List Posts.” People often get confused to choose one from many alternatives. A popup with a recommendation can make it easier.

Here’s an example of a pop-up I am using in one of my blog posts.

exit-intent-affiliate-sales

You can also use exit-intent to offer a discount or coupon code. It might work too.

Mainly, be creative.

I am using Thrive Leads to set up exit intent. It allows me to set up different pop-ups for different posts. I mean I can specify the pop-up to show on a specific post.

[thrive_link color=’blue’ link=’https://roadtoblogging.com/go/thrive-exit-intent/’ target=’_blank’ size=’medium’ align=’aligncenter’]Check Thrive Exit Intent[/thrive_link]

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7. Find Potential Keywords That Can Generate More Traffic & Sales

There was used to be a time when bloggers could see which keywords were generating traffic to the blog posts from Google Analytics. And they optimized the posts for those keywords.

Unfortunately, Google has hidden those keywords behind “(not provided).” But you can still get a portion of those keywords from Google Search Console.

Here’s how to do it.

Login to Google Search Console. And click on Search Traffic > Search Analytics from the left-hand side.

potential-keywords-on-google-search-console

Try to find out the potential keywords and optimize your posts with those keywords to generate more traffic and sales.

You can also use this for a single blog post to drive more targetted traffic.

Just select “Pages” and click on the post link.

search-console-pages

On the next page, select “Queries”. And you will get the keywords that are generating traffic to that post.

single-post-keywords

Then optimize your post for the right keywords and get more traffic as well as sales.

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8. Add Affiliate Links Automatically to the Specified Keywords

If you have been blogging for a while, chances that a lot of your old posts don’t contain affiliate links.

If it’s true, then you are leaving money on the table. To fix this, you need to add affiliate links automatically to the specified keywords.

You can easily do it by using a plugin named ThirstyAffiliates.

All you have to do is to enter the keywords which you wish to link with an affiliate link and limit the number of time.

It will turn specified keywords into affiliate links for your old and future posts. And your blog will be monetized with affiliate links.

Read: How To Automatically Add Affiliate Links To Keywords

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9. Add Discounts/Free Trial Besides Affiliate Links

People love discounts. That’s why sites like RetailMeNot & Groupon make tons of money.

But have you noticed that these sites are eating affiliates’ money?

Yes, they are taking your money.

For example, you send a visitor to a product page, and he is about to buy. But “the Coupon Code” field stops him. He starts looking for coupons on Google. And he ends up following several coupon sites’ affiliate links. There is a chance that you will miss the sale.

To stop visitors from searching coupon codes, you should add a discount link or coupon code besides affiliate link.

You can also use “Free Trial” link with Affiliate links. It increases affiliate conversion rates.

Read: How To Add Coupon Codes In WordPress Posts & Pages

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10. Add Widgets & Tools Offered by Affiliates

Some affiliate programs offer widgets and tools that can be inserted into your blog posts directly. It’s a great way to let users try the services and land them to the service pages.

For example, Namecheap has a domain name search widget that you can embed on your blog post. Your visitors will be able to search a domain from blog post directly. Here’s the tool.

Find a domain starting at $0.48

powered by Namecheap

However, these tools may not be available for every niche. It works great for online tools and services related niches. If you are promoting online tools and services, you can use this technique. There are some other tools like SEMrush, Namecheap, Bluehost, etc offer these widgets.

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11. Use Custom Affiliate Links (Deep linking)

Deep linking means creating a custom affiliate link for a particular page.

When you are talking about a particular feature of a product, it’s good to send the visitors to the feature page rather than the home page.

One of my affiliates was not generating any sales even if I was sending a lot of visitors. Then I changed the landing page direction, and it started getting sales.

If you are getting clicks but no sales, you are sending visitors to the wrong page. You need to fix this by using custom affiliate links.

Most of the affiliate programs offer deep linking. Some affiliates named it “Alternate Incoming Page Links.”

Even if there is no deep link generator on your affiliate panel, you can create the custom link manually. Just ask your affiliates how to do it.

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12. Use Affiliate Links Rather Than Your Review Post Links On Your Blog Posts

This is a common affiliate marketing mistake.

Many bloggers use their review post links while mentioning products/services name on the blog posts.

 You can do it occasionally. But inserting review post links every time may decrease your sales. Because affiliate landing page is more optimized for conversion than your review post page.

So if you are doing it, stop it now. Add your affiliate links and see more sales.

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13. Create a Resource Page

This is something that I have ignored for a long time. But having a resource page is very crucial to generating more affiliate sales. Pat Flynn of SmartPassiveIncome.com revealed that the resource page is the most profitable page of his blog.

Creating a resource page is very easy. Just make a list of the tools and services you are using and showcase them on a page.

You can check my resource page here: https://roadtoblogging.com/resources/

It’s not necessary to add the premium tools and services only. You can also add free tools which you are using and can be useful for other.

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14. Show Which Tools/Services You Are Using

Like resource page, you can also show your recommended tools/services in different ways. One of the common places is the footer section. Here’s how Syed Balkhi of WPBeginner add affiliate links on the footer section.

You can do it in many other ways. If you are a regular reader of RTB, you might have noticed this yellow box under many blog posts.

I use this box to promote Thrive Architect. You can use this trick to get more sales. Just be creative.

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15. Use Affiliate Links to Images

People often click on an image and find it’s not clickable.

If you are an affiliate marketer, you should make images clickable. At least the product images or images having a call to action button.

This way you will get more clicks as well as sales.

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16. Add Affiliate Links To Image Captions

The caption of an image grabs the readers’ attention quickly. You can take this advantage to generate sales. Whenever you add a caption to your image, try to put an affiliate link there.

Here’s an example.

However, don’t it frequently. Add affiliate links on captions wisely.

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17. Use Cloaked Affiliate Links in Banner

Because of the rise of Ad Blockers, advertising publishers are losing a lot of revenue.

It can also affect the affiliate marketers if they use the banner code directly provided by Affiliates. Ad Blocker plugins block banners with an external link.

You can get rid of these by using cloaked affiliate links in the banner.

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18. Use Call to Action Buttons

No clicks, no sales.

One of the prerequisites of getting sales is getting clicks. People need to click on your links.

Sometimes having contextual links is not enough to get your links clicked. To fix this, you need to use the call to action buttons.

Adding one or more call to action buttons on your blog post can make a huge difference. I’ve tested this on some of my sales generating posts and it has increased my sales.

call-to-action-buttons

Having a call to action buttons is very important for lengthy posts. Because people skim these types of posts.

Add one or more call to action buttons and see the difference.

I am using Thrive Themes Shortcode and Thrive Architect to add the call to action buttons to the blog posts.

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19. Offer Extra Bonuses

Many bloggers promote the same products/services. The easiest way to convince your readers to use your affiliate link is to offer extra bonuses.

For example, if you are promoting a web host, you can offer Free WordPress Installation as a bonus.

You can also provide other types of bonuses like –

  • Your own eBook.
  • Checklists.
  • Video Tutorials of that products/services.

However, never offer cash backs. Most of the affiliate programs don’t allow this.

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20. Use Proper Affiliate Marketing Tools

Using right affiliate tools is crucial to get success in affiliate marketing.

I’ve already shared a list of best affiliate marketing WordPress plugins.

Here’s the list of tools I am using for affiliate marketing.

  • Thrive Themes: It offers conversion focused WordPress themes. Here at RoadToBlogging, I am using FocusBlog. It has increased my sales and subscribers.
  • Thirsty Affiliates: It’s the best affiliate links management plugin for WordPress. It offers some amazing add-ons.
  • Thrive Themes Plugins: Thrive Themes has some excellent plugins which can skyrocket your conversion rates. Thrive Leads, Thrive Architect, and Thrive Clever Widgets are the must-have plugins for affiliate marketers. Thrive Architect has almost doubled by affiliate sales.
  • GetResponse: I use GetResponse to build my list. Having an email list is vital for affiliate marketing.
  • Google Analytics: It gives insights into how visitors find and use your site.
  • Google Search Console: It helps you to optimize the visibility of your site.
  • SEMrush: It helps you to analyze your competitors to beat them in the search results.

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21. Ask Affiliate Company To Increase Your Commission Rates

Some Affiliate Programs offer a higher commission for higher sales. If your high generating affiliates have this option, that’s great. But if not, you can ask your affiliates to increase your commission rates.

You can negotiate with your affiliate manager to increase your commission rates. If you are a high saler, they might increase your rates. I was able to increase my affiliate payout rates of Bluehost by negotiating.

So here’s what you can do.

  • Collect all the information how you are promoting them.
  • Then check the commission rates of others.
  • And send an email with your future promotion strategies and what you can bring to the table. And ask to increase your commission rates.

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Over To You

Hope these tips and tricks will help you to increase your affiliate sales.

When it comes to increasing affiliate sales, the most important thing is experimenting with different things.

So experiments a lot. And implement the ways I’ve shown in this post.

And another important thing is using the right tool. I’d recommend you to use Thirsty Affiliates and Thrive Tools to make affiliate marketing easier.

However, if you found this post useful, help me by sharing this post on Facebook, Twitter, or Google+.

  • Hello Istiak brother,

    What a tremendous post once again. I’ve found something new from the post. Can you tell me- is there any site which provides free pdf that I can offer to my audience to grab the leads?

    • Istiak Rayhan says:

      It’s not a good idea to use a free pdf from a random site. What I recommend it, pick a popular post from your blog and make it an ebook, and then use it to collect leads.

      • Masud Parvage says:

        Thanks for the response. Hopefully I’ll implement the idea soon.

  • Santanu says:

    This is an awesome resource and learning experience for me after reading this article. Affiliate marketing doesn’t need much traffic rather the art of convincing through content marketing. Many thanks for sharing this useful guide.

    • Istiak Rayhan says:

      That’s the beauty of affiliate marketing. It doesn’t require huge traffic. Glad you found the post useful.

  • SM Nuruzzaman says:

    Hi Istiak, another in-depth article for your readers (me included). Your technique is very effective I guess though I didn’t try it yet.

    Hopefully will try soon.

    Keep sharing such great ideas.

    Thanks

    • Istiak Rayhan says:

      Implement these techniques and let me know the results. I believe these ways will increase your affiliates sales.

      • SM Nuruzzaman says:

        So do I. Sure I must apply those tricks and let you know the outcome. Thanks

  • Sherab Tenzin says:

    Hi Istiak,

    Thanks for sharing this post. It contains so many things I have been searching for all along. The affiliate marketing tool (ThirstyAffiliates) appears good.

    • Istiak Rayhan says:

      Glad you found it useful. Along with ThirstyAffiliates, try Thrive tools too.

  • Atta says:

    Hi,

    Thank you for such a wonderful! What do you think about Google Adwords? Should we use it to promote affiliate products or just rely on organic traffic?

    Thanks!
    Atta

    • Istiak Rayhan says:

      I’ve never tried Google Adwords. But I am planning to give a test drive.

  • Gautam Nagraj says:

    Hi Istiak,
    Very impressive tactics you have shared with us, thanks for this,
    one question I want to ask you that, I am using HostGator affiliate via impact radius and this month February in impact radius dashboard clicks are 100+ but sales are 0, so are they cheating me.? Or do I need to stop promoting their affiliate program?

    • Istiak Rayhan says:

      I am an affiliate of Hostgator. It works great for me. I think you need to get clicks from right audience.

      • Gautam Nagraj says:

        Well I am promoting HostGator on programming blog, all about Web development and design, so I think this is the right audience, then what’s the problem, I asked this to you because on shoutmeloud I read article that somewhere they are cheating their affiliate promoter’s.

        • Istiak Rayhan says:

          I have also read the post of ShoutMeLoud. But that was a different issue. Harsh was getting sales, but most of them became inactive. In your case, you are not getting any sale.

          However, if you could share your blog link, I’ll try to help you.

  • Hi Istiak,
    Thanks for this great post. I like the idea of using affiliate links on images. I think it will reduce the chance of missing a customer.

    • Istiak Rayhan says:

      Glad you liked the post.

  • Scotty Byrd says:

    The biggest one you listed which help me open the flood gate of sales was defiantly giving out a coupon code i gave people a 5 percent off anything discount and instantly started making sales!

  • Yasar Ali says:

    Thanks a lot, Istiak Bro,
    I have been using some of your awesome & worth-thanking strategies to increase my WPX Hosting sales!

    A lot of thanks to you!
    ~Regards

    • Istiak Rayhan says:

      Glad to know that. Let me know if you need any help.

  • Lucy says:

    Great sales idea I read ever on this article! I got many lessons from this. Thanks for the share your sales experiment.

    • Istiak Rayhan says:

      Glad I could help!