Getting traffic is very important to build your business. And at the same time, you need to know how you are getting these traffic.
Analyzing the traffic data can help you to grow your sales, leads, and traffic even further.
As a website owner, you should know which sources provide the highest quality traffic, which posts deliver the highest amount of traffic, which posts are ranking high on Google, and other useful data.
There are plenty of web analytical tools out there to track your visitors. But you need to be careful while choosing an analytical tool as you have to stick with the tool to get the old data.
To make things easier for you, I am going to share a list of 7 Best Web Analytical Tools with pros and cons.
Let’s get started.
We can't talk about analytics and data without mentioning the beast by Google — Google Analytics. It's the best analytical tool to track your visitors. It will tell you who is visiting your site, from where they are visiting, how long they are staying, and many more.
This tool is free of charge and has a lot of advanced features you can't find in many of the other tools, even the paid ones.
Clicky is the best alternative to Google Analytics. It's my favorite analytical tool. I found it more user-friendly than Google Analytics. You can see all the stats like visitors, content, referring links, searches, countries, traffic sources, and more from a single dashboard.
Founded in 2006 by Noah Merritt, this company has been growing very fast. A lot of bloggers are moving to Clicky and view it as a better option over Google Analytics including Ramsay from Blog Tyrant.
Jetpack is the ultimate WordPress plugin for design, marketing, and security. It has a feature named Site Stats which can show you a quick glance about your traffic data inside the WordPress dashboard.
It's very easy to setup and use. You don't have to add any scripts or code. All you need to do is, install and activate the Jetpack plugin. You can also check your site stats via WordPress Mobile App.
Gaug.es is another tool created to combat the confusing dashboard of Google Analytics. It is geared more toward the people who would like to get started and be able to understand data in much less time.
Again, it doesn't compete with Google Analytics when it comes to features. That is why many sites, like Github, use both.
Woopra is another popular Traffic Tracking Software. Founded in 2009, it's the first to offer real-time visitors count way before Google Analytics did.
It is way more advanced than all the tools mentioned in the post. One feature that separates it from all the other tools is the ability to trigger personalized message or interaction based on viewers' behavior and attributes.
So you can trigger emails or post slack messages when visitors trigger a specific action. But to get it, you need to pay $1000/mo.
SEMRush has built a great name when it comes to SEO and getting traffic to your site. It has also expanded its feature set to help you analyze your organic traffic and PPC of any keyword.
Not only that, you could use it to track and analyze your competitors to get a better understanding of their efforts and how they get their traffic.
SEMrush has both free and premium version. If you want to give a test drive on SEMrush premium, you can use our promo link to get free trial for 14 days.
Another great tool that enables you to see the data of other websites and as well as their traffic source.
It has a great way to track users on multiple platforms instead of the cookies used by Google Analytics.
Conclusion: Which Tools to Use?
So after we analyzed the top 7 tracking tools you can use, now let's see which ones you should use.
If you are on WordPress and you are just starting out, Jetpack is a great tool to help you get started.
If you want all the data you can get, Google Analytics is the way to go. You may consider adding it with Jetpack and other tools.
If your site is getting more traffic and you want simpler tools to check out, Clicky and Gaug.es are the tools you should use.
If you really have so much traffic and want to optimize things and trigger events, then Woopra is the tool to use.
Hope this post helped you to find the right analytical tool for you. If you've found this post useful, please help me by sharing this post on Facebook, Twitter, or Google+.