We’ve all heard the saying that “money is in the list.”
Whenever you ask any of the popular bloggers what their #1 mistake is, they will tell you that they didn’t build their email list sooner.
List building is more important nowadays than in the old days. It’s a great way to drive traffic to your new blog posts. And your list is immune to Google updates. You can continuously direct traffic to your blog even if you got penalized by Google.
Not only that, but it is also a great way to build trust with your audience.
You can send an autoresponder to people once they sign up and show them your authority and how you understand your topic.
But you can’t just collect names and emails, and email those on your list one by one. You need a facilitator. And that’s where the email service provider comes in.
Choosing the right email marketing tool is as important as building your list. Not every service is the same. Every tool comes with different set of features and at different price points.
This guide will help you choose the best email marketing service for your blog. Here are my reviews of the top 10 email marketing services on the market right now.
Let's get started.
GetResponse is one of the old players in the market and has been around since 1997. Over the years, it has grown to become one of the top players in the industry.
It offers a great set of features at a great price. If you want one of the top tools with optimum price, consider this tool.
Aweber is another old player in email marketing industry which was founded in 1998.
If you have been doing internet marketing for a while, then you may be familiar with the tool. It was the go-to tool for a long time until they stopped innovating for some time. But now, it is returning strongly to the game.
They are still lagging in the automation part compared to many of the tools in the list.
MailChimp (founded in 2001) is another one of the old email marketing providers, and it is the most popular email marketing tool with over 15 million customers.
It offers everything from sending emails and running automation to your email list. If you are just starting out, their forever free plan for up to 2k subscribers is hard to resist. The best part is that there is little to no limitation to the free plan as compared to the paid account.
It is best for nonprofits and new small businesses.
But like AWeber, it has fallen in rank to newer tools. Although MailChimp's interface is much better than AWeber, their support is lower in quality.
ConvertKit is one of the recently launched email service providers. Created by Nathan Barry, it centered around bloggers and authors and what they need exactly.
Nathan wanted to provide all the advanced features in tools like Infusionsoft and make it easy-to-use. For some time, they used the tagline "the power of Infusionsoft, but easier to use than MailChimp". And this is 100% true.
After being backed by Pat Flynn and many other influential figures, ConvertKit started to gain popularity rapidly.
Constant Contact is the oldest email marketing provider. Launched as Roving Software in 1995, it took the name Constant Contact in 2004.
It is also owned by the same company (EIG) that owns Bluehost and HostGator.
One of the newer tools in the market. It is an automation-focused email marketing software considered by many to be the best email marketing service provider. It was acquired by Leadpages.
When it comes to automation, it is the top in this list with ConvertKit.
7. Mad Mimi
Founded in 2008, it is one of the companies that compete for price. It is founded by Godaddy, the popular domain registrar company.
Mad Mimi is perfect for people with large database and want an easy-to-use interface.
Founded in 1999 and is part of the J2Global family. It's a great tool with easy to use interface that offers split testing for its users.
Since being founded in 2011, it has grown rapidly to serve over 100k customers. It offers affordable pricing that's lower than MailChimp.
Another one of the old players, but don't mistakenly assume that it lags when it comes to automation.
It offers one of the most advanced automation solutions for small businesses. It gives you the power to do almost anything when it comes to automation without paying 10x the price as Infusionsoft.
If you can get over its user-interface and low speed, then it is the most full-fledged tool you'll have with the best price.
Conclusion: Which Email Marketing Service Should You Use?
A lot of great tools has been covered in this review. You may need to read the pros and cons one more time before deciding which one to choose.
Here are a few criteria to help you decide:
If you want tools that hit almost all corners with a great interface and good pricing, GetResponse or Aweber is the great choice to start with.
If you want the top when it comes to automation, and you are a coder or willing to learn, then Drip is the tool to choose.
If you want automation with an easy-to-use interface, then ConvertKit is your choice.
If you want automation with lowest possible price, then ActiveCampaign is your choice.
If you are starting out, MailChimp's forever free plan is hard to resist.
If you have a large database and want simple-to-use tools, SendinBlue and Mad Mimi are great tools to choose from.
Hope this post helped you to find a right email marketing service for you. Now I'd like to hear from you.
Which tool have you decided to go with? Did we miss a great tool? Share it in the comments below.
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