If you have been blogging for a while, chances that you have a bunch of blog posts that are related to each other.
You can connect them to make it easier for your readers to navigate from one blog post to another. It is called Internal Linking.
Internal Linking is one of the most critical factors of On-Page SEO. In the previous sentence, I’ve put a link to another post. It’s the right example of an internal link.
When if you have a few numbers of blog posts, it’s easy to interlink them. But if you have a huge amount of blog posts, you need to be a bit tricky to make things easier for you.
Here I’ll show you some best ways to interlink your blog posts in WordPress.
Benefits of Internal Links
Before moving further, I’d like to share some benefits of Internal Linking In SEO.
- Better Crawling and Indexation: When you interlink your blog posts, it helps Google bots to crawl and find your posts easily. And this way bots can index your pages quickly.
- Better Pageviews & Bounce Rate: Internal Linking helps your readers to discover the other related pages. It increases the pageviews of your blog and decreases the bounce rate.
- Better Link Juice: Interlink helps pages to get better link juice as well as a higher rank. For example, if Page A links to Page B, it helps Page B to get Link Juice.
Now let’s see how to interlink your blog posts effectively in WordPress.
1. Use WordPress Default Insert Link
If you have a good idea of your previous blog posts, then this will be very helpful for you.
You can search and insert the link of your blog post directly from WordPress Editor. Just select the words on which you want to add a link and click on “Insert/edit link” icon.
Then search for your blog post by entering keywords or post title and add the link.
This way is beneficial when you know what to interlink. But if you have a good number of blog posts, it’s not easy to recall the blog posts and interlink.
Here’s what you can do.
2. Use A WordPress Interlinking Plugin
There are used to several dedicated WordPress Interlinking Plugins like SEO Smart Links, Mentionable, Insights, etc. Unfortunately, all of them are outdated. It won’t be a good idea to use them anymore.
Currently, there are only two plugins that can help you out.
The first one is Link Whisper. It’s a dedicated internal linking WordPress plugin. It makes internal linking insanely easier.
Once you’ve installed and activated the plugin, you’ll find internal linking suggestions under the post editor. And the best part is, you can insert a link from there right away.
The plugin also offers features like auto-linking, internal links report, broken links fixed, and many more.
Another plugin you can use is Rank Math. It’s an all-in-one SEO plugin for WordPress. It’s not what powerful for internal linking like Link Whisper. But it can get the job done if you have fewer pages on your site.
The plugin shows internal linking suggestions on the right-hand side of the editor.
So these are the two best WordPress Interlinking Plugins.
3. Use Google Search
Usually, we interlink old blog posts with a new post. But what about the new post that just got published?
We need to interlink the new post with old posts. In that case, you have to find the related old posts to the new post. You can easily find it by doing a simple Google search for your own site.
For example, I will be searching for the keyword “internal linking” in my own blog. All I have to do is, search for the term “site:roadtoblogging.com internal linking”.
It’s showing the blog posts that have the keywords “internal linking”. Now I’ll go through all blog posts and check if the new blog post is relevant for interlinking. And I’ll interlink the new post accordingly.
The technique is mainly helpful for the newly published blog post. But you can use it for old posts too.
Final Thoughts
So these are the ways that you can use to internal link your blog posts more efficiently in WordPress. Now I’d like to give you some Internal Linking SEO tips to help you get better at internal linking.
- Don’t use too many internal links.
- Don’t use internal link just for the sake of SEO. Only interlink when you think it will be beneficial for your readers.
- Don’t over-optimize your anchor text for internal links. You don’t need to use the exact match anchor text all the time.
- Don’t interlink the same page again and again.
Keep these points in your mind while doing internal linking.
Now I’d like to hear from you. Do you use any other ways or plugins to interlink your blog posts? Do let us know via comment.
And if you found this post useful, help me by sharing this post on Facebook, Twitter, or Google+.
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24 Comments
Hi Istiak, I use Yoast premium that provides a service for it, but many times I do it naturally myself as they make sense. I’m not sure about my anchor texts though. Thanks for the informative piece here. I will pay more attention to those anchors.
That is the most confusing and annoying question That which interlink strategy we can use for our site.
Very informative post. The Yoast SEO Premium Plugin is the best tool for interlinking. One thing more, I entered the text ‘internal linking’ at the end of my blog but it says “- did not match any documents.” Is it means there is no internal links or the command is incorrect? Thanks, bro
Hello Istiak Rayhan,
First of all, I just want to say that you have created such an informative article about internal linking. And the thing which I liked the most in this article is “Use Google Search” because I have no idea about this.
So thank you so much for sharing this great information.
Very informative post for the interlinking topic.
I am amazed that Yoast SEO premium can interlink posts.
thank you.
Hello,
I have started applying this method, but still I haven’t seen any improvements yet. I find websites with higher DA getting higher ranks. And the most preferred and recommended way to increase DA is link building. I’m pretty much confused about what I should do with my website. I have been trying my best to come up with new contents and also, trying to keep contents as thick as possible.
What am I doing wron? Need suggestions.
Hi Rifat,
Thanks for stopping by.
Don’t care much about DA. It’s not from Google. Just keep writing in-depth posts and promote them extensively.
I had the same feelings in the beginning, just getting worried about DA. It’s just a metric and it’ll eventually grow itself as long as you keep updating content and getting backlinks.
Never stop sharing and promoting!
I have a suggestion. Rank math is the new SEO plugin in town and it provides a handy tool that automatically suggests interlinking posts based on categories.
Your thoughts?
Currently, we are using Rank Math here at RoadToBlogging. So far, I haven’t found any cons.
Hi ISTIAK RAYHAN,
Thanks a lot for sharing!
got a lot of knowledge!
Bookmarked your site for more information in the future !
Thanks for your kind words. Glad you liked the post.
Hey Istiak,
Thanks for teaching us how to use the internal link in right way.
I’ll definitely use the Yoast SEO feature to auto-suggest internal links for blog posts.
I WANT A HELP FROM YOU!
“In Footer, you display sticky notes that you are using cookies with ok buton.”
Please tell me how to add this in my website?
I am waiting!
Please Reply…
Use this plugin:https://wordpress.org/plugins/cookie-notice/
Do we need that tool for internal linking. I think it is better to do manually.
Yes, it’s better to do it manually when you have a few numbers of posts. But it’s not a good idea when you have a huge amount of blog posts.
Hi Rayhan, you shared some good helpful tips, especially the Yoast Premium one, I didn’t know that. I like to naturally mention my older posts as when I see it fit. It also helps when someone copy paste your content with the exact internal link. I talked about it in my latest post on plagiarism.
Hi Tamal bhai,
Glad to see you after a long time.
Yes, doing it naturally is the best way. But when you have a good number of posts, it’s tough to do it naturally. And interlinking also becomes helpful when someone copies the content. Thanks for stopping by.
My pleasure! You are doing a great job with your blog with so much info. I will copy your gif how to screenshots, it was in my mind for sometime.
The WordPress default linking helps a lot. When you search for a post and link it, it also adds the post title as the link title attribute. Which is good for SEO of course.
Hi Sir! Thanks for your beautiful help. Your article helped me a lot and clear all my doubts. Your writing style is very impressive and effective. Keep up your good work. Thanks for sharing.
Glad you liked it.
Thanks for sharing an important post on interlinking of blog posts.
I have a question – normally all posts have incoming internal links from the Home Page (via category). Should we provide outgoing internal links from a blog post back to the Home page?
No, we don’t need to do that as all of the pages contain Home page link on header.
Thanks for clarifying.