If you have been blogging for a while, chances that you have a bunch of blog posts that are related to each other.
You can connect them to make it easier for your readers to navigate from one blog post to another. It is called Internal Linking.
Internal Linking is one of the most critical factors of On-Page SEO. In the previous sentence, I’ve put a link to another post. It’s the right example of an internal link.
When if you have a few numbers of blog posts, it’s easy to interlink them. But if you have a huge amount of blog posts, you need to be a bit tricky to make things easier for you.
Here I’ll show you some best ways to interlink your blog posts in WordPress.
Benefits of Internal Links
Before moving further, I’d like to share some benefits of Internal Linking In SEO.
- Better Crawling and Indexation: When you interlink your blog posts, it helps Google bots to crawl and find your posts easily. And this way bots can index your pages quickly.
- Better Pageviews & Bounce Rate: Internal Linking helps your readers to discover the other related pages. It increases the pageviews of your blog and decreases the bounce rate.
- Better Link Juice: Interlink helps pages to get better link juice as well as a higher rank. For example, if Page A links to Page B, it helps Page B to get Link Juice.
Now let’s see how to interlink your blog posts effectively in WordPress.
1. Use WordPress Default Insert Link
If you have a good idea of your previous blog posts, then this will be very helpful for you.
You can search and insert the link of your blog post directly from WordPress Editor. Just select the words on which you want to add a link and click on “Insert/edit link” icon.
Then search for your blog post by entering keywords or post title and add the link.
This way is beneficial when you know what to interlink. But if you have a good number of blog posts, it’s not easy to recall the blog posts and interlink.
Here’s what you can do.
2. Use A WordPress Interlinking Plugin
There are used to several dedicated WordPress Interlinking Plugins like SEO Smart Links, Mentionable, Insights, etc. Unfortunately, all of them are outdated. It won’t be a good idea to use them anymore.
Currently, there are only two plugins that can help you out.
The first one is Link Whisper. It’s a dedicated internal linking WordPress plugin. It makes internal linking insanely easier.
Once you’ve installed and activated the plugin, you’ll find internal linking suggestions under the post editor. And the best part is, you can insert a link from there right away.
The plugin also offers features like auto-linking, internal links report, broken links fixed, and many more.
Another plugin you can use is Rank Math. It’s an all-in-one SEO plugin for WordPress. It’s not what powerful for internal linking like Link Whisper. But it can get the job done if you have fewer pages on your site.
The plugin shows internal linking suggestions on the right-hand side of the editor.
So these are the two best WordPress Interlinking Plugins.
3. Use Google Search
Usually, we interlink old blog posts with a new post. But what about the new post that just got published?
We need to interlink the new post with old posts. In that case, you have to find the related old posts to the new post. You can easily find it by doing a simple Google search for your own site.
For example, I will be searching for the keyword “internal linking” in my own blog. All I have to do is, search for the term “site:roadtoblogging.com internal linking”.
It’s showing the blog posts that have the keywords “internal linking”. Now I’ll go through all blog posts and check if the new blog post is relevant for interlinking. And I’ll interlink the new post accordingly.
The technique is mainly helpful for the newly published blog post. But you can use it for old posts too.
So these are the ways that you can use to internal link your blog posts more efficiently in WordPress. Now I’d like to give you some Internal Linking SEO tips to help you get better at internal linking.
- Don’t use too many internal links.
- Don’t use internal link just for the sake of SEO. Only interlink when you think it will be beneficial for your readers.
- Don’t over-optimize your anchor text for internal links. You don’t need to use the exact match anchor text all the time.
- Don’t interlink the same page again and again.
Keep these points in your mind while doing internal linking.
Now I’d like to hear from you. Do you use any other ways or plugins to interlink your blog posts? Do let us know via comment.
And if you found this post useful, help me by sharing this post on Facebook, Twitter, or Google+.
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