How To Decide What To Blog About (Plus 30 Blog Topic Ideas)

How To Decide What To Blog About (Plus 30 Blog Topic Ideas) 1

Deciding what to blog about can be hard if you want to start a blog for making money only. A lot of factors will come to your mind. Will it attract readers? Will it be profitable? Will it stand out? Etc. 

That’s totally fine. You should have an idea of what’s going to happen. But the problem is, those factors sometimes make the decision taking harder. It shouldn’t be like this. It can be easier.

When I started my first blog, I had no idea where I was heading to. All I knew is that I was sharing my knowledge with others and I would be able to monetize my blog with AdSense. 

But things have changed a lot. Now you need to be more specific on your blog topic. To make things easier, I am going to share a few things you should consider while deciding what to blog about. I’ll also share some blog topic ideas as well.

3 Things To Consider While Choosing A Blog Niche

Before deciding what to blog about, you need to consider three things. If you can come up an idea with the composition of these three things you are good to go. 

How To Decide What To Blog About (Plus 30 Blog Topic Ideas) 2

Now let’s dive into the details of these things.

1. Passion 

The very first question you need to ask yourself is, what am I passionate about?

If you have the answer, you are good to go. But it’s not as easy as it seems.

At first, you need to understand what passion is. A passion is something that you love doing even if you are not getting paid. It could be anything like painting, gardening, finding discounts, collecting something, reading about something, creating or building something, etc.

Here are five questions for you to find your passion.

  • Do you have a hobby you love doing?
  • What’s the topic you like to discuss with others?
  • What’s the thing you enjoy reading?
  • What types of things have you been searching on Google? [You can see here]
  • What pages are you following on Facebook, Twitter, and other social sites?

Once you can come up with a topic that you are passionate about, you need to make sure that you have proper knowledge on the topic. Though knowledge can be developed over the time, you need to have a basic understanding of the subject.

Now it’s time to research the profitability of the topic.

2. Profitability

Being passionate about something is a great thing. But if you can’t monetize your passion, you won’t be able to go long with your passion. It’s true for blogging too.

A lot of passionate bloggers stopped blogging because of making no money. At the same time, a lot of bloggers failed because of start blogging only for making money.

So you need to have a right balance between your passion and making money out of it.

You can’t be 100% sure if your blog is going to be successful or not. All you can do is, try to understand if your blog topic is profitable or not.

There are few things you can do to understand the profitability of your niche.

  • Research on other bloggers on the same niche and check if they are making money.
  • Check the availability of affiliate programs and CPA offers for the niche.
  • Check if your blog topic is good enough to attract the advertisers.
  • Check if you can offer consultancy on your blog.
  • Check if you can offer some services on your blog.

It’s not like your niche has to compatible with all these points. If one or two points are compatible, you are good to go.

For example, most of my income here at RoadToBlogging comes from affiliate marketing. So having available affiliate programs is enough for me to monetize my blog.

3. Potential Audience

The next thing is the market size.

If the market is too small or too big, it will be tough for you to reach the potential audience.

So how to understand if your niche is too small?

The answer is, if you cannot come up with 10 blog posts ideas for your niche, it means your niche is too small. At the same time, you need to check the number of people who are interested in your niche. If there are available competitors in the market, it’s a good sign that people care about it. You can also use keyword research tools like SEMrush to check how many people are searching for the keywords which are related to your niche.

And what about the “too big” niche?

If your competitors are big publications like TechCrunch, PCMag, WireCutter, etc; then it means your niche is too big. It will be tough for you to compete with these prominent publications.

However, the too big niche is not a problem if you can come up with your own angle. For example, if you’re living a country where there is no popular technology blog, you can try to build a TechCrunch for your own country.

Another thing you can do is, start with a subtopic and go big later. For example, if you want to start a blog on ‘Photography’, you can start with ‘Mobile Photography’ topic initially. However, if you have a big plan, you need to choose your domain name wisely so that you can cover all the topics in future.

Check: 23 Great Examples Of Good Blog Domain Names

30 Popular Blog Topic Ideas

How To Decide What To Blog About (Plus 30 Blog Topic Ideas) 3

Art: If you are an artist, you are already doing something creative. Now you need to show your works to the world. And blogging is the best way to do it.

Beauty & Fashion: There are plenty of beauty and fashion bloggers out there. If you are passionate about it, you can still get success in this niche as the audience size is huge.

Blogging: Like me, you can start a blog on Blogging. But your first blog shouldn’t be about blogging. My first blog was a tech blog. Then I switched to blogging and internet marketing niche.

Business: If you are running a business or associated with a company, you can share your knowledge with others via blogging.

Career: If you have a good career in a particular area, you can share your career tips with others via a blog.

DIY: Making something and sharing it with others is fun. If you love DIY, you can start a DIY project blog.

Digital Marketing: Digital Marketing is a broad niche. It consists of several topics like SEO, SMM, Email Marketing, Content Marketing, Video Marketing, Influencer Marketing, Advertising. If you have expertise on any of these niches, you can start a blog on it. Even better if you can share your journey as a Digital Marketer like Deepak Kanakaraju Of

Education: If you are a teacher or passionate about training, you can start a blog on education. It will increase your knowledge as well as others.

Entrepreneurship: If you are an entrepreneur, don’t miss this opportunity to share your journey with other entrepreneurs via your blog.

Exams: If you are preparing yourself for a particular exam or you’ve already passed on an exam that has a good audience, you can consider starting a blog in that niche. Pat Flynn of makes a decent amount of money every month from his exam blog

Food & Recipes: If you love cooking, you should start a food blog. There are plenty of food blogs out there who make a good amount of money every month.

Gardening: Gardening is a wonderful hobby. If you want to make money out it, just start a gardening blog.

Health & Fitness: If you are passionate about being healthy and fit, Health & Fitness is the perfect niche for you.

Language Learning: With the rise of globalization, learning a foreign language is becoming important day by day. You can teach your native language to other people via your blog.

Lifestyle: Lifestyle blogs are almost similar to beauty and fashion blogs. But lifestyle blogs also cover topics like health, fitness, motivation, etc.

Make Money Online: It’s one of the most saturated niches with huge potentiality. Blogs like SmartPassiveIncome and IncomeDairy are doing great in this niche. If you have good knowledge on making money online, you can start a blog in this niche.

Mobile: If you are a fan of iOS or Android, you can start a blog on mobile and smartphone niche. It has huge potentiality.

Motivational & Inspirational: If you love motivating and inspiring others, you can start a blog like

Parenting: If you are a proud dad or mom, you can share parenting tips with others via your blog. There are some really cool mommy bloggers out there.

Personal Development: Bloggers like Tim Ferris, Leo Babuta, Michael Hyatt are doing great in this niche. All they are doing is documenting their development journey with others.

Personal Finance: It’s one of the hottest niches. If you like saving money and increasing your income, you can share your tips with others via blogging.

Photography: If you are a photographer, it’s no brainer that you should start a blog in this niche. It’s a very profitable niche. But you need to come up with your own angel to get success in this niche.

Productivity: This niche is similar to personal development, but it’s more focused on getting things done. Blogs like Lifehack and Productivity501 are the good examples of this niche.

Programming: If you are a programmer, you can make money blogging by sharing your programming tips. A great example is

Relationship: If you are an expert on relationship advice, you can consider starting a blog on it. It has a good audience.

Special Skill: If you have a special skill on anything, you can start a blog on it. is the best example of such blog where the author share Excel tips.

Sports: If you love watching sports, why not share your thoughts via blogging.

Technology: Most of the bloggers start their journey with a technology blog. This is the broadest niche. At the same time, it has a vast audience. It’s comparatively tough to get success in this niche.

Traveling: Travel bloggers are the most fantastic kind of bloggers. They travel different places of the world and share their experiences on their blogs. And they make money out of it. How cool!

Web Design & Development: If you know web designing and development, you can start a blog on this niche.

Writing: If you are a writer, you can teach creative writing to other wannabe writers. Goins Writer is an excellent example of this niche.

Read: How To Start A Blog In 2020 (A Step By Step Guide)


There is no exact rule to follow to decide what to blog about. If you are passionate about a topic, just start a blog about it. You will find your way no matter what.

If you can’t decide what to blog about, just start writing about anything that comes to your mind. You will find your topic soon.

Now I’d like to hear from you. How do you decide what to blog about? Share your thoughts via comments.

9 responses to “How To Decide What To Blog About (Plus 30 Blog Topic Ideas)”

  1. Aadit Avatar

    Thank you so much for this article, I always am stuck on this topic ideation stage.

  2. Rahul Kamal Avatar
    Rahul Kamal

    Hey Istiak,

    I need your help. Actually, I want to buy a new device for blogging. I don’t know which one is better for me. Please help me in this matter.

    Windows Vs Mac – Which is better? Which one you use?

    And If you use Mac for blogging, then which mac is better? iMac or Macbook Pro. Which one makes you feel more comfortable in writing? I’m waiting for your reply.

    Thanks in Advance!

    1. Istiak Rayhan Avatar
      Istiak Rayhan

      I’ve used both Windows and Mac. Mac makes me more productive.

      Currently, I am using both iMac and Macbook. If you are planning to work from home, iMac is the best solution. But if your work requires portability, you can consider buying MacBook Pro.

      Let me know if you have any other questions.

      1. Rahul Kamal Avatar
        Rahul Kamal

        I’m a regular reader of your blog. I want to know more about Mac. If you don’t mind can you write a blog post on this topic? Can you write how it’s improve productivity?

        Which apps is better?, etc.

        Looking forward for your reply.

        Rahul Kamal

        1. Istiak Rayhan Avatar
          Istiak Rayhan

          Hi Rahul,

          Glad to know that you are a regular reader of RTB.

          For now, it would be tough for me write a post on Mac. However, I’d like to give some ideas on how Mac can make you more productive.

          Unlike Windows, Mac doesn’t take much time on starting up. It starts almost instantly.
          You will not face any lagging and slow loading on Mac.
          The screen of iMac or MacBook is far better than any other monitors.
          You don’t have to worry about virus. Mac deals with it awesomely.
          The keyboard of Mac is designed for better productivity. If you are a writer, you will enjoy using it.

          For Mac Productivity apps, please read this post:

          Best wishes
          Istiak Rayhan

      2. Chayan Chakrabarti Avatar

        Just loved the layout and content man. Do you mind if I ask you about the themes and plugins you are using

        1. Istiak Rayhan Avatar
          Istiak Rayhan

          I am using Astra theme and Ultimate Blocks plugin.

  3. Zaini Ismail Avatar

    I decide to blog based on three things:
    1. Knowledge
    2. Experience
    3. Passion

    But the passion driven the blog. Totally agreed the passion should be no 1.

    1. Istiak Rayhan Avatar
      Istiak Rayhan

      Great! You also need to think about profitability if you want to make money out of it.

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