Deciding what to blog about can be hard if you want to start a blog for making money only. A lot of factors will come to your mind. Will it attract readers? Will it be profitable? Will it stand out? Etc.
That’s totally fine. You should have an idea of what’s going to happen. But the problem is, those factors sometimes make the decision taking harder. It shouldn’t be like this. It can be easier.
When I started my first blog, I had no idea where I was heading to. All I knew is that I was sharing my knowledge with others and I would be able to monetize my blog with AdSense.
But things have changed a lot. Now you need to be more specific on your blog topic. To make things easier, I am going to share a few things you should consider while deciding what to blog about. I’ll also share some blog topic ideas.
3 Things To Consider While Choosing A Blog Niche
Before deciding what to blog about, you need to consider three things. If you can come up an idea with the composition of these three things you are good to go.
The very first question you need to ask yourself is, what am I passionate about?
If you have the answer, you are good to go. But it’s not as easy as it seems.
At first, you need to understand what’s passion is. A passion is something that you love doing even if you are not getting paid. It could be anything like painting, gardening, finding discounts, collecting something, reading about something, creating or building something, etc.
Here are five questions for you to find your passion.
Once you can come up with a topic that you are passionate about, you need to make sure that you have proper knowledge on the topic. Though knowledge can be developed over the time, you need to have a basic understanding of the subject.
Now it’s time to research the profitability of the topic.
Being passionate about something is a great thing. But if you can’t monetize your passion, you won’t be able to go long with your passion. It’s true for blogging too.
A lot of passionate bloggers stopped blogging because of making no money. At the same time, a lot of bloggers failed because of start blogging only for making money.
So you need to have a right balance between your passion and making money out of it.
You can’t be 100% sure if your blog is going to be successful or not. All you can do is, try to understand if your blog topic is profitable or not.
There are few things you can do to understand the profitability of your niche.
It’s not like your niche has to compatible with all these points. If one or two points are compatible, you are good to go.
For example, most of my income here at RoadToBlogging comes from affiliate marketing. So having available affiliate programs is enough for me to monetize my blog.
3. Potential Audience
The next thing is the market size.
If the market is too small or too big, it will be tough for you to reach the potential audience.
So how to understand if your niche is too small?
The answer is, if you cannot come up with 10 blog posts ideas for your niche, it means your niche is too small. At the same time, you need to check the number of people who are interested in your niche. If there are available competitors in the market, it’s a good sign that people care about it. You can also use keyword research tools like SEMrush to check how many people are searching for the keywords which are related to your niche.
And what about the “too big” niche?
If your competitors are big publications like TechCrunch, PCMag, WireCutter, etc; then it means your niche is too big. It will be tough for you to compete with these prominent publications.
However, the too big niche is not a problem if you can come up with your own angle. For example, if you're living a country where there is no popular technology blog, you can try to build a TechCrunch for your own country.
Another thing you can do is, start with a subtopic and go big later. For example, if you want to start a blog on ‘Photography’, you can start with ‘Mobile Photography’ topic initially. However, if you have a big plan, you need to choose your domain name wisely so that you can cover all the topics in future.
30 Popular Blog Topic Ideas
Art: If you are an artist, you are already doing something creative. Now you need to show your works to the world. And blogging is the best way to do it.
Beauty & Fashion: There are plenty of beauty and fashion bloggers out there. If you are passionate about it, you can still get success in this niche as the audience size is huge.
Blogging: Like me, you can start a blog on Blogging. But your first blog shouldn’t be about blogging. My first blog was a tech blog. Then I switched to blogging and internet marketing niche.
Business: If you are running a business or associated with a company, you can share your knowledge with others via blogging.
Career: If you have a good career in a particular area, you can share your career tips with others via a blog.
DIY: Making something and sharing it with others is fun. If you love DIY, you can start a DIY project blog.
Digital Marketing: Digital Marketing is a broad niche. It consists of several topics like SEO, SMM, Email Marketing, Content Marketing, Video Marketing, Influencer Marketing, Advertising. If you have expertise on any of these niches, you can start a blog on it. Even better if you can share your journey as a Digital Marketer like Deepak Kanakaraju Of DigitalDeepak.com.
Education: If you are a teacher or passionate about training, you can start a blog on education. It will increase your knowledge as well as others.
Entrepreneurship: If you are an entrepreneur, don’t miss this opportunity to share your journey with other entrepreneurs via your blog.
Exams: If you are preparing yourself for a particular exam or you've already passed on an exam that has a good audience, you can consider starting a blog in that niche. Pat Flynn of SmartPassiveIncome.com makes a decent amount of money every month from his exam blog GreenExamAcademy.com.
Food & Recipes: If you love cooking, you should start a food blog. There are plenty of food blogs out there who make a good amount of money every month.
Gardening: Gardening is a wonderful hobby. If you want to make money out it, just start a gardening blog.
Health & Fitness: If you are passionate about being healthy and fit, Health & Fitness is the perfect niche for you.
Language Learning: With the rise of globalization, learning a foreign language is becoming important day by day. You can teach your native language to other people via your blog.
Lifestyle: Lifestyle blogs are almost similar to beauty and fashion blogs. But lifestyle blogs also cover topics like health, fitness, motivation, etc.
Make Money Online: It’s one of the most saturated niches with huge potentiality. Blogs like SmartPassiveIncome and IncomeDairy are doing great in this niche. If you have good knowledge on making money online, you can start a blog in this niche.
Mobile: If you are a fan of iOS or Android, you can start a blog on mobile and smartphone niche. It has huge potentiality.
Motivational & Inspirational: If you love motivating and inspiring others, you can start a blog like Addicted2Success.com.
Parenting: If you are a proud dad or mom, you can share parenting tips with others via your blog. There are some really cool mommy bloggers out there.
Personal Development: Bloggers like Tim Ferris, Leo Babuta, Michael Hyatt are doing great in this niche. All they are doing is documenting their development journey with others.
Personal Finance: It’s one of the hottest niches. If you like saving money and increasing your income, you can share your tips with others via blogging.
Photography: If you are a photographer, it’s no brainer that you should start a blog in this niche. It’s a very profitable niche. But you need to come up with your own angel to get success in this niche.
Productivity: This niche is similar to personal development, but it’s more focused on getting things done. Blogs like Lifehack and Productivity501 are the good examples of this niche.
Programming: If you are a programmer, you can make money blogging by sharing your programming tips. A great example is 9lessons.info.
Relationship: If you are an expert on relationship advice, you can consider starting a blog on it. It has a good audience.
Special Skill: If you have a special skill on anything, you can start a blog on it. Chandoo.org is the best example of such blog where the author share Excel tips.
Sports: If you love watching sports, why not share your thoughts via blogging.
Technology: Most of the bloggers start their journey with a technology blog. This is the broadest niche. At the same time, it has a vast audience. It’s comparatively tough to get success in this niche.
Traveling: Travel bloggers are the most fantastic kind of bloggers. They travel different places of the world and share their experiences on their blogs. And they make money out of it. How cool!
Web Design & Development: If you know web designing and development, you can start a blog on this niche.
Writing: If you are a writer, you can teach creative writing to other wannabe writers. Goins Writer is an excellent example of this niche.
There is no exact rule to follow to decide what to blog about. If you are passionate about a topic, just start a blog about it. You will find your way no matter what.
If you can't decide what to blog about, just start writing about anything that comes to your mind. You will find your topic soon.
Now I'd like to hear from you. How do you decide what to blog about? Share your thoughts via comments.