9 Best (Free & Premium) Email Marketing Plugins For WordPress In 2018


Collecting email addresses is one of the best ways to connect with your readers. Luckily, there are lots of WordPress plugins to help you to do that. If you have always wanted to collect email addresses on your WordPress blog, you have come to the right place.

In today’s post, I will introduce you to the best plugins to collect email addresses from your WordPress site. These plugins will help you to create attractive optins, pop-ups, and slide-ins to convert your visitors into subscribers.

However, collecting email addresses is only half the job. You also need a place to store all the collected email address and the accompanying data. That is where email marketing services come in handy. These services will let you store and manage the email addresses.

While there are lots of email marketing services available, I use & recommend GetResponse. And if you are looking for a free solution, MailChimp could be a great choice.

Now, it’s time to check out the best email marketing plugins for WordPress.






Thrive Leads















MailChimp for WordPress






WP Subscribe



Ninja Popups


Now let’s see some details of these plugins.

1. Thrive Leads

Thrive Leads is a highly popular choice for building up email lists on your WordPress site. This feature-rich plugin allows you to create various types of opt-in forms including popup lightbox, sticky ribbon, in-line forms, two-step forms, slide-in form, opt-in widget, screen filler overlay, content locker, scroll mat, and multiple choice forms.


The powerful design options enable you to control the style of the opt-in forms, while the drag-and-drop editor will come in handy to customize the look. There are lots of eye-catching animations that can be applied to the whole form or individual form elements.

Thrive Leads also comes with an incredible amount of targeting options to help you show the most appropriate opt-in form to your audience. Thanks to advanced technologies like SmartExit+, you can easily capture the visitors before they abandon your site.

The powerful A/B testing engine is another notable feature of Thrive Leads. It allows you to test various form types, triggers, design, content and offers to find out the best-performing variation. Thrive Leads also offers a reporting dashboard with lots of actionable data and graphs to help you track the performance of your campaigns.

2. Newsletter

As the name suggests, this is a dedicated solution to send newsletters from your WordPress site. The plugin supports an unlimited number of newsletters and subscribers with in-depth tracking and detailed statistics to help you track the overall performance.

The drag-and-drop composer interface enables you to create custom layouts. You can use either the HTML or the text mode for the editor. There are several ready-made themes, all of which can be customized according to your requirements. Thanks to the fully responsive coding, your layouts will look great on any screen resolution.

The Newsletter plugin comes with various ready-made solutions to let the visitors subscribe to your email list. You can use the custom subscription widget, page, or create a customized subscription form. The plugin also works perfectly with the default login system of WordPress.

You can use both single and double opt-ins along with the privacy checkbox to comply with the local laws of various countries. It is also possible to create subscriber lists to optimize your list building campaigns.

There are some free extensions to let you connect the existing registration system with the plugin, import all the registered users as subscribers, create locked content, and have an archive page for the previous campaigns.

What’s more, you can translate the plugin right from the admin section. That means you won’t have to fiddle with the po and mo files anymore.

3. OptinMonster

OptinMonster is another popular choice for building email lists. It offers an incredibly powerful drag-and-drop builder to create and display attractive optin forms on your WordPress site. You can use any of the existing templates or create one from scratch. It is also possible to optimize your optins for mobile and tablet devices.

Similar to other email marketing plugins, OptinMonster also supports various types of campaigns. You can use the plugin to create lightbox popup, full-screen welcome mat, slide-in scroll box, floating bar, countdown timer, sidebar form, inline form, and content locker to collect email addresses. 

Thanks to the smart trigger options like exit-intent, scroll trigger, inactivity sensor, timed display, custom schedule, and the two-step options, you can make sure that the optins are displayed on the right time in front of the right audience. You can also target visitors by using the referrer, geo-location, cookie, AdBlock, retargeting, and device-based targeting options.


OptinMonster works perfectly with all the popular third-party business tools including MailChimp, AWeber, Salesforce, iContact, Drip, Constant Contact, Hubspot, and so on. Detailed data and actionable insights will keep you updated about the performance of your campaigns. You will also find the necessary options to perform A/B tests on your campaigns.

4. Bloom by Elegant Themes

Bloom is another popular email marketing plugin developed by Elegant Themes. It comes with 100+ ready-made templates to help you create different types of optin forms. You can personalize any of these templates or create a new template according to your requirements. You will find lots of options to customize the form orientation, border, edges, image, color, text, button, and so on.

The plugin supports six optin types including the automatic pop-up, automatic fly-ins, inline forms, below content, widget area form, and content locker. There are lots of pop-up and fly-in triggers available so that you can show the pop-up based on the time, scroll length, position in the page, and various other user conditions.


The highly targeted display options will help you to ensure that your optins are displayed to the exact target audience. You can select the post type, category, individual post or page to show the form. The plugin works correctly with all the popular email marketing tools and software.

Thanks to the fully responsive coding, your optin forms will work correctly on all screen sizes and resolutions, including the retina screens. The Bloom dashboard will be your one-stop destination to find detailed data and analytics about the campaigns, lists, subscribers, conversion rate, etc. on your website.

5. Pabbly Email Marketing

Pabbly Email Marketing is a great choice for business owners who want to boost their email marketing performance. It is an extremely easy to use platform with extensive features to build beautiful and highly engaging emails. Its user-friendly interface is absolutely perfect for the beginner to start creating marketing campaigns without any prior knowledge in email marketing.

Moreover, it offers several extensive features at cost-effective prices like drag-n-drop email builder, autoresponder, SMTP routing, list management, Google Analytics integration, MX cleaner, etc.

Pabbly Email Marketing comes with amazing marketing automation tools that allow you to create smart automated campaigns. This is the only software that comes with an inbuilt SMTP relay service along with all the features of email marketing software at a single place.

6. MailChimp for WordPress

The name clearly indicates that this plugin is only applicable for those who are using MailChimp to manage their email lists. The plugin works correctly with the existing forms including the default comment and registration forms, Contact Form 7, Ninja Forms, Gravity Forms, WooCommerce, Easy Digital Downloads, WPForms, BuddyPress, MemberPress, and so on.

It is also possible to create your own form by adding the necessary fields. You can customize the messages for various actions like subscription successful, invalid email address, missing a required field, already subscribed, unsubscribed, etc.

You will also find dedicated options to use double opt-in, hide the form after subscribing, and set up a redirection URL. There are five ready-made themes available for the form. You can check out a preview of the form and use the shortcode to display the form in any place you want. 

There is a premium version of the plugin, which allows you to create more forms, and enable AJAX submission of the forms. You will also enjoy advanced WooCommerce integration to track the visitor and sales records from your online store. Other notable premium features include the style customizer, detailed reports, and email notifications.

7. List Builder for Sumo

List Builder could be another exciting choice to convert your website visitors into subscribers. The tool enables you to create attractive pop-ups and collect email addresses from your visitors. Its powerful pop-up editor will allow you to create fully customized designs, while it is also possible to get started with any of the ready-made templates.

There are several options to manage the display timing of your pop-ups. You can use these options to show the pop-up depending on the time, scroll length, or allow the smart mode technology that will bring in the pop-up right before the visitor leaves your website.

It is also possible to target your audience with specially tailored campaigns. For instance, if you get a lot of traffic from the social media platforms, you can create a dedicated campaign for this traffic. This will help you get a better conversion rate from your visitors. It is also possible to perform A/B tests to find out the best-performing campaign for different types of visitors.

List Builder comes with one-click integration with all the popular email marketing services including MailChimp, AWeber, GetResponse, Mad Mimi, Constant Contact, Drip, HubSpot, SalesForce, and so on. Thanks to its mobile-first approach, the tool will make sure that all of your campaigns work correctly on mobile devices too.

8. WP Subscribe

WP Subscribe is a free email list building plugin created by MyThemeShop. This is one of the few freely available plugins that support multiple email marketing services including MailChimp, Aweber, FeedBurner, and so on.

Unlike the other list building plugins, WP Subscribe makes it really easy to show the subscription form. The plugin comes with a ready-made widget so that you can display the form in the sidebar, footer, or any other widget-enabled location.

The widget enables you to choose the email service and customize the labels for the subscription text, placeholder text, button text, success and error messages, and the footer text for the widget.

Thanks to the highly optimized coding, the plugin will load your forms within a short period without having any impact on your website performance. As it is fully responsive, you can rest assured that the subscription forms will work on all screen resolutions. The plugin works correctly with all the popular SEO and caching plugins.

9. Ninja Popups for WordPress 

Ninja Popups is one of the most popular email marketing plugins available on CodeCanyon. It supports eight optin types including the popular choices like slide in/out, pop-up, inline, before or after content, and so on. There is a drag-and-drop visual editor to help you create custom optin templates. It is also possible to choose any of the 73 readily available themes. Feel free to utilize the 74 attractive animation effects to make your optin more exciting for the visitors.

The plugin comes with several trigger options to help you show the optin based on the user activity, scroll percentage, inactivity period, etc. Thanks to the superior page-level targeting feature, you can easily show the most appropriate optins to your visitors. The fully responsive coding will take care of the mobile and tablet visitors.

Integrated A/B testing is another notable feature of the plugin, which can be used to help you find out the best-performing variant of your optins. The plugin works correctly with all the popular email marketing services.

You can check out the statistics section to find out the detailed information about the performance of your campaigns. It is also possible to translate the plugin into other supported languages.

Which Is the Best Email Marketing Plugin For WordPress?

An email list is an evergreen asset that offers a lifelong opportunity to make money. That’s why you should make it a priority to collect email addresses from your WordPress site. And this post introduced you to the best plugins to get started with your email list.

Among all these plugins, my personal recommendation is Thrive Leads. This premium plugin is packed with lots of exciting features to help you convert more of your visitors into email subscribers. Can’t afford a premium plugin? You should go with the free WP Subscribe plugin.

So, what’s your choice? Which plugin will you use to collect email address on your website? Let me know in the comments below.

2 responses to “9 Best (Free & Premium) Email Marketing Plugins For WordPress In 2018”

  1. Karthik Linga Avatar

    Hey, Istiak

    Its an extraordinary share about the email marketing plugins for WordPress blog. It’s a value data for all sort of bloggers and even for novice.

    Additionally its give me a chances to experience whatever is left of the plugins from mine.

    I am sitting tight for the possibility to use thrive themes and plugins, Soon will get their items and services.

    Thanks for sharing !

    1. Istiak Rayhan Avatar
      Istiak Rayhan

      All of Thrive products are awesome. They worth your every penny.

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