How to Block Low Performing Adsense Categories to Increase Earnings

Istiak Rayhan

What if Google Adsense shows ‘Drugs & Supplement’ related Ads on your online marketing blog?

You’ll have less chance to get clicked on your Ads which will decrease your earnings. On the other hand, irrelevant Ads can decrease your blog’s credibility.

Google tries it’s best to show relevant ads which will be good for you as well as advertisers. But sometimes when it runs out of Ads or shows visitor interest based ads, it might show irrelevant ads from a different category that have no connection with contents of the page. It can decrease your CTR as well as earnings. So you need to get rid of those irrelevant ads. One of the easiest ways is, block that certain Adsense Ad. But it can be annoying if you need to do it frequently.

The better way is blocking those low performing Adsense categories. You can easily do it from your Adsense dashboard.

How to Block Low Performing Adsense Categories

At first, you need to determine which categories are not performing well in your blog/site. You can do it by checking Ad Impressions and Earnings of the Categories.

To do that, login to your Adsense account and Click on ‘Allow & block ads‘ from header ( Beside ‘My ads’). Then click on ‘General Categories’. Here you can see Ad Impressions and Earnings of several categories for the last 30 days.

Block Adsense Categories

If a category is taking up a high percentage of impressions but generating low percentage of earnings, then you can consider blocking that category as it’s not profitable for you.

For example, if you see the above screenshot, you will notice that category ‘Family and Community’ takes 3% impressions but generates only 0.08% earnings. So it’s better to block this category.

To block the category, just click on the ‘Tick’ (Green) sign beside the category.

blocking adsense categories 2

That’s it. Google won’t show any Ads from this category.

Google Adsense has separated Sensitive Categories that includes things like Black Magic, Dating, Drugs & Supplements, Sex, Reproductive health, Weight Loss etc. If you think some of those categories are not suitable for your readers, you can consider blocking those categories.

But blocking too much categories won’t help you to increase your earnings. When you are blocking categories, you are reducing the number of bidders who are trying to place ads on your blog. If you block too much bidders, it can hurt your earnings. So do it wisely.

I would suggest you to do A/B testing to check whether blocking categories work for or not. However if you find this post useful, please help me by sharing it on Facebook, Twitter and Google+.

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Istiak Rayhan

Istiak Rayhan is the founder of, a blog that aims to make bloggers’ journey easier. Istiak loves to help newbie bloggers to build a better blog. Here’s more about him.


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  1. A/B testing will be the best way for you to know which categories is not fit for your niche, i have tried it out and increase my earnings by 30%.

    Thanks alot.

  2. I am so confused as to what categories to block, i have a feeling like what if someone was to click on these ads anyway. Is there any way to be sure it doesn’t hurt my earnings?

    1. I’d suggest you to do A/B testing. Block some categories which are not related with your blog. And see if it increases your revenue. Hope it helps.

  3. I’ve seen a lot of “tricks” to increasing adsense revenues … mile long lists of low paying advertisers to block, etc. But this is by far the best way to squeeze out under performing categories. I went through my list and kicked the ones with a wide variance between high impression count and low revenue. By the end of the next 24 hour period I was getting clicks for nearly 2 bucks where before I was getting 20 to 30 cents.

    in my opinion, which is based on 3 solid years of adsense study and implementation – this is the best method to increase your cpc.

  4. I did nearly 24 URLs to blocked status. but the ads are coming into my site. When i see with Google adsense publisher tool, these blocked urls are showing in ads units. What is this, How to solve this problem. Please respond quickly. Thank you

  5. I can’t find filtering by categories. It seems that Google disabled this option. I can only allow/block delicate categories

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