I’m Adam Connell, Founder of Blogging Wizard, and This Is How I Blog

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Adam Connell is the founder of Blogging Wizard, WP Superstars, Funnel Overload, and some other exciting blogs. He helps bloggers and entrepreneurs to grow their sites and reach more people online.

Adam has been building websites since he was 12 years old. He launched his first website for his non-profit record level. In 2012, he launched Blogging Wizard. Now he is one of the top bloggers of UK.

You can find Adam on Twitter and LinkedIn. This is our recent interview with him, as a part of our How I Blog series.

1. First of all, tell us a little about your background and how you got into blogging.

Hey folks, Adam here.

I specialise in content marketing, and I have a strong background in SEO. Before I became a full-time blogger I was the operations at a marketing agency here in the UK.

But, how I started blogging probably isn’t what you might expect. I never set out with the intention of blogging.

I started building websites in HTML when I was 12 years old. I didn’t launch any of those websites, but I picked up some skills in Dreamweaver. When I was at college, I decided to launch an online record label to promote music my friends and I were producing. It was initially a regular label before we converted it to a “netlabel” and released all music for free.

So, I began building a website in Dreamweaver and launched the site. As time went on, I developed several other iterations of the website. It was a lengthy process, and so was the process of updating the website.

I needed something easier so I searched for content management systems and found WordPress. I quickly rebuilt and relaunched the website with WordPress.

Since the platform was great for sharing blog post, I started publishing notifications about new releases in the form of blog posts.

Fast forward to today and despite closing the label years ago, our releases racked up millions of downloads. While I never made any money from the label, it taught me what was possible with a blog. And is probably one of the main reasons I got into digital marketing.

2. How many blogs do you have? And how do you manage them?

I have 5 blogs at the moment, including my new guitar blog called Tone Island. Some are more active than others.

For example, I rarely publish on my personal blog as I’m more focused on my other blogs like Blogging Wizard.

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– Blogging Wizard

But, still, that’s quite a few blogs to juggle. I do this with the help of my girlfriend, Nicola, who is my editor and social media manager. As well as some great freelance writers like David Hartshorne and Colin Newcomer, and sometimes guest contributors.

I also outsource all of my graphic design work because, well, I’m a terrible graphic designer. In the early days I’d spend over an hour designing a single image that looked pretty bad. Now, I just spend 2 minutes writing a quick brief and send it over to my DesignPickle designer. I get some great images back the next day.

In terms of staying organised, I have two main things for each website:

  1. Master “site management” spreadsheet in Google Docs – this is where I’ll keep track of logins, priority keywords, post ideas, etc.
  2. Task management dashboard in Plutio – this houses my editorial calendar, so I have something setup in a similar to how Trello works. I have different lists like “In progress”, “With writer”, “With Editor”, “Scheduled”, etc. And then I add cards for each post and move them between the different lists so we know exactly what’s going on.

I could manage editorial from my site management spreadsheets in Google Docs but I like having the ability to drag content and arrange them on Trello style boards.

3. How many hours do your work on your blogs every day? And how do you manage your time?

Good question. It’s not actually something I think much about.

Generally, I’ll block out different days of the week for essential tasks for each project, such as publishing content. On some blogs, we’ll publish more often. Blogging Wizard is weekly at the moment (but sometimes that changes), whereas my personal blog will be moreso when inspiration strikes.

When it comes to managing my time, I have a default calendar each week. So, Monday is mainly admin tasks, another day will be allocated to publishing & promoting content on Blogging Wizard, other time blocks will be for whatever my priority task is that week.

I like to gear things around the “one big thing” type of concept, so most of my time in a week is focused on one thing. That could be content writing, content promotion, or product planning/creation, or something else.

4. Do you outsource any blogging tasks? If yes, share with us some details like from where and what type of tasks you outsource.

I outsource a bunch of different tasks. Some editorial tasks like proofreading, adding posts to WordPress, and social media management is handled by my girlfriend, Nicola.

Then, I’ll outsource some content creation and design work.

Over the years I’ve experimented with outsourcing to help with content repurposing. So, I occasionally use a designer on PeoplePerHour to turn blog posts into infographics and Slideshare presentations.

And the logo designs for all of my sites are outsourced too.

Initially I avoided outsourcing anything, but eventually it became aparent that if I wanted to scale my blog, I’d have to find some way to free up my time and outsourcing is an easy way to do it.

5. How do you promote your blogs and latest blog posts?

Over the years, I’ve developed a step-by-step promotional checklist that I use whenever I publish a new post.

It’s designed in a way that keeps me focused and able to get initial promotional work done. The checklist is broken down into several section. Here are some examples of what it includes:

Getting everything prepped for promotion such as:

  • Writing multiple headlines.
  • Preparing social media messages.
  • Finding Twitter accounts of everyone mentioned in the post.

Typical content promotion tactics such as:

  • Email article to subscribers.
  • Share to social networks.
  • Submit to Quuu Promote, Zest.is, Triberr, etc.

Tactics to get more mileage out of the content by repurposing it:

  • Creating Slideshare presentations.
  • Creating infographics.
  • Republishing to Medium, and other platforms.

Additional tactics such as:

  • Supporting with guest posts on other sites.
  • Social media outreach to those mentioned in the post.
  • Email outreach to those mentioned in the post.
  • Additional email outreach.

6. How do you monetize your blogs?

Mostly through affiliate marketing and advertising. On WP Superstars, we’ve published sponsored content too which has gone down well (we don’t do it often though).

I’m in the process of working on some courses and other products.

7. Which devices and gadgets are you using now for blogging?

I prefer to work on iMac if I’m at home (or office). Or MacBook Pro if I’m working elsewhere.

I’ll sometimes use my phone for checking analytics/data (social media, Google Analytics, etc). But, I prefer to work on a desktop computer when possible.

8. What apps, tools, or plugins do you use to make your blogging journey easier?

I use a lot of different apps, tools, and plugins.

Here are a few of the main ones:

  • Plutio – task management.
  • Google Drive and Dropbox – file storage.
  • Google Docs – writing, making spreadsheets, and presentations (the collaboration functionality and deep integration with Google Drive are incredibly useful).
  • Sendible – all of my social media management is handled within this tool. I used to use Buffer for scheduling, and a bunch of other tools. Now I just use this for everything. The team and task management features are great, and the social scheduling is extremely powerful. The most robust and full-featured social media tools I’ve tried so far.
  • Ahrefs – my go-to tool for most marketing research, competitor analysis, backlink checking, rank tracking etc. One of the reasons I love this tool is how much they listen to their users and how they keep cranking out new features.
  • ConvertKit – the perfect email marketing provider for bloggers. The interface is slick!

There are plenty other tools and plugins that I use frequently, but these ones in particular, I consider “top-level” tools for my business.

9. What’s your workspace setup like? If possible, share a picture of your workstation or home office.

As I write this I’m working at my home office that I also use for music production. Here’s a photo:

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10. What’s the best blogging advice you have ever received?

Wow, difficult question. There’s been a lot over the years.

But, there’s one particular piece of advice that has always stuck with me about writing headlines.

“Headlines should leave a question unanswered.”

I wouldn’t necessarily say it’s the best advice I’ve ever received, but everytime I write a headline, this piece of advice pops up in the back of my mind.

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25 thoughts on “I’m Adam Connell, Founder of Blogging Wizard, and This Is How I Blog”

  1. Hello Istiak,

    Great Interview. I am a big Fan of Adam and his blog. I am a regular reader of his blog. His articles are very informative and crafted with keeping newbies in find. Anyone can understand and grasp his blog posts. There is no doubt that he is one of the best pro bloggers out there.

    Regards,
    Vishwajeet

  2. Hi Adam,

    I am a regular reader of your blog from years. And learned a lot about how to write, what to write and most importantly how to blog on this competitive niche.

    Your website is an awesome place for finding everything related to WordPress.

    I am happy to see your blogging story here. Great initiative Istiak.

  3. Hey Adam,
    I don’t think I have mentioned this to your hearing before but one thing about you is your humility and that makes you a very attractive person in the industry. Many top bloggers in your category feel they have arrived. But you still go round maintaining cordial relationships with not-known bloggers.

    Keep that up man. We are learning from you.

    1. So true. I had very hard times to reach out other bloggers like Adam. But Adam is a very down to earth guy. He’s thriving but still responding not-known bloggers.

  4. Hey Dear Istiak Bro,

    Feeling really very inspired to read the full interview! I am also a fan of Adam. To be honest- First time Google introduced Adam to me! Once I was searching for something related to WordPress on Google! And I found my answer on “Blogging Wizard”. Really a tremendous blog for the beginners, marketers and WP lovers.

    I am really very Grateful to RoadToBlogging for publishing such a nice thoughts. And also, Thanks Adam for sharing your secrets…! Keep fine you and your girl-friend…!

    Masud Parvage
    Founder @ Micro Dollarz

    1. Hey Masud,

      Thanks for the great feedback! Glad Istiak invited me to take part and share with all of you.
      – Adam

    2. Hey Bro,

      Thanks for stopping by. Glad you found the interview useful. You’ll see more interviews like this in future inshaAllah.

  5. He is such an inspiration. I have been following him for many years. Feels like a decade LOL. The over delivers all the time and Adam just brings it day after day. One of the best bloggers on Earth.

    1. Hi Ryan,

      Thanks for stopping by.

      I actually asked Adam who else he would like to see answer these questions. And he suggested your name. If you are interested, you can be our second guest for this ‘How I Blog’ interview series.

      Let me know what do you think.

  6. Hi, Adam
    great to see you here.
    I love to read bloggers interviews because I find a lot of gems every interview I read.
    and this time, it’s no exception. learn something new.

    thank you so much Istyak vai for arranging the great interview

  7. Thanks Istyak, Love with your all question which you have asked.. This Interview giving me more inspiration, just Awesome. I am also a big fan of Adam and following for a long time and to be honest I am really very Grateful to RoadToBlogging for publishing this..

    Thanks Adam!!

    Cheers!!
    Ashfaq

    1. Thanks for your kind words. I am really grateful to Adam to make “How I Blog” series happened. I was a bit confused whether it’s a good idea or not. And talk about it with Adam. He approved the idea and I asked him to be our first guest. He happily accepted the invitation. He is such an awesome guy.

    2. Sure thing, Ashfaq – hope you found my answers helpful :)

      Istiak, this interview series is a great idea. Really appreciate you inviting me to be the first to take part! Great questions!

  8. Hey Adam!
    This a great opportunity for a newbie like me to get inspired by your stories. I am new in this blogging industry. And thanks to Istiak for letting me get introduced with another icon through this interview.

    1. Hey Sayem, thanks for dropping by to read the interview. Hope you’ve got some extra inspiration and ideas to implement for your blog :)

  9. Great Interview questions Istiak!

    Loved reading all the answers and especially loved that tip about making headlines leave a question unanswered.

    It’s really good to get to know you even better Adam, I didn’t know you were that organized! My organization strategy is sticky notes, writing posts on the morning of publication and more sticky notes! Haha!

    I didn’t know Nicola was your editor, she edited my post or was that someone else?

    Great interview! Checking out Sendible

    1. Hey Lily,

      Thanks for checking out the interview!

      I can relate to the sticky notes, for sure. I’m naturally disorganised so it’s been a work in progress getting to this point. In my “agency days” my desk would get out of control with sticky notes haha.

      That said, organisation is all about finding a system that works for you. So, if it works, then it’s all good :)

      It was both of us (I think). We have a two step editorial process. Nicola will do an initial proof read (checking with Grammarly too) and load the post into WordPress, sorting all the formatting & images, etc. Then I do a final check on the day of publication, usually to make any minor edits, check over on-page SEO, add internal links if needed, etc.

      Thanks!

    2. Hey Adam,

      Thanks for sharing so many of your secrets and mentioning Sendible in your list of tools! 🙏 It’s great to get a behind-the-scenes glimpse of how you work.

      David Hartshorne also writes for our blog and I couldn’t recommend him enough!

      Lily – if you’d like any help getting started with a free trial of Sendible, let me know!

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