You might have noticed that Wikipedia appears on number 1 page in Google search results for a specific keyword(s). If you read an article of the Wikipedia, you can see many interlinks pointing to other articles. And interlinking is the main on page SEO strategy of Wikipedia.
So what is interlinking in SEO?
Interlinking is interconnecting your pages with each other. For example, I interlinked above ‘on page SEO’ keyword to my other article which is about On page SEO.
Why Interlink is important for Blog Post?
When visitors come from search engine or referral site they don’t know much about your site. But if you smartly interlinked your articles it will provoke them to visit more pages which may turn them into subscriber.
Internal Linking not only gives you a backlink from one page to another page but also helps search engine to jump one from another and to index them.
Also Check: WordPress Ping List for Quick Indexing
Interlinking helps search engine bots to crawl pages effectively and improve the ranking of the internal page. Here are some more advantages of the interlinking
- Decreases bounce rate
- Increase pageviews (More page views = Less bounce rate = More money)
- Helps search engine bots crawl your whole site
- Improves the ranking of your site
How to Interlink your blog posts?
Interlinking is an easy task if you do it with plugins. If your blog has a huge amount of posts then you will need an auto Interlinking plugin like SEO Smart Link. But it is a premium plugin. For free WordPress Insights plugin is the best solution for you. It is very helpful for quick interlinking.
What is WordPress Insights Plugin?
WordPress Insights is the best plugin for manual interlinking your posts. It increases productivity and at the same time the appeal of your posts. In finds related post of your chosen keywords almost immediately.
Features Of the Insights Plugin:
- Search your blog for posts, edit them or insert links to them into the current post
- Insert Flickr Images
- Insert YouTube videos
- Search and link to Wikipedia
- Search Google
- Search News
- Google Blog Search
- Insert a Google Map
How to configure Insights Plugin
Download and install the plugin from here
Once you active the plugin you will find the Insights toolbar (Like following one) after your post editor.
You can search for related post for the specific keywords in search box. In results it will show relevant articles according to your keywords. But default search option is not effective. That’s why I use Google search results by using following terms:
Once you have found the relevant article, simply select the keywords from your post editor and click on the ‘Insert link to selection’ button beside the results. It also helps you for outbound linking from Wikipedia or Google results.
If still you have confusion of how to use this plugin then watch the following video.
It is true that interlinking is one of the best on page SEO strategy. But if you do it excessively or irrelevant keywords then search engine bots can consider it as spam.So do it wisely.
Here is an article by Derek Halpern. Check this WordPress SEO: How to Interlink Your Articles the Right Way.
I do interlink my articles when I check my ‘Organic Search Traffic’ from Google Analytics . When I see one of my posts is on the first page in search engine, then I add more value(information) to the post and try to interlink more with relevant keywords. I do this once a day and only for old post. For new post, interlink before publishing. And also try to interlink new articles to the old articles.
Well, that’s all about WP Insights plugin for interlinking. It works great for me. This plugin helps me a lot to reduce my bounce rate and to increase my page views. Now it is your turn to share your own strategy of interlinking blog posts via comments.
Do let us know if you use any other plugin like WP Insights.