17 Smart Ways to Increase Affiliate Sales (Without Increasing Traffic)
Getting affiliate sale is not easy. But you can make it easier by following some smart ways.
Back in 2014, I got hit by Google Panda. I lost almost 50% organic traffic overnight. While I knew that I could recover my traffic, but I was uncertain about my earnings.
As affiliate marketing was the primary income source of my blog, I had to figure out how to keep affiliate sales stable without increasing traffic. That was the time when I started experimenting different things to increase my affiliate sales.
Some of them worked and some of them didn’t. But I learned a lot about generating affiliate sales. Over the years, I’ve discovered few ways that can increase affiliate sales dramatically. Today I am going reveal those techniques.
Let’s get started.
1. Get Most Out Of Your Popular Blog Posts
No matter how have you been blogging, few of your posts get the most of the traffic. Those are the popular posts.
The best way to increase affiliate sales is to monetize those posts. You need to look for affiliate opportunities on those posts.
You can find your popular posts from Google Analytics. Just login to Google Analytics and select the site. Then go to Behavior > Site Content > All Pages. You will find the high traffic generating posts there.
Here are few things you can do to monetize your most popular blog posts.
- Look if there is any affiliate program for the products/services you’ve mentioned in the post.
- Try to promote relevant products/services on those posts.
- Check how other bloggers are monetizing the same kind of posts.
- Try to interlinks some of the relevant posts where you’ve added affiliate links.
Once you’ve found some affiliate sales generating posts, apply the next technique to get even more sales.
2. Makes “Sales Generating Posts” Clutter Free
Every blog post has a purpose rather than serving readers. It could be getting subscribers, social shares, affiliate sales, etc.
When you find that some of your posts are generating good affiliate sales, you should optimize those posts only for affiliate sales.
This way you’ll be able to generate more sales. Here are the few things you can do to make those posts clutter free.
- You can consider disabling sidebar for those posts. It helps your readers to focus on the content only.
- Disable opt-in pop-up for those posts. The opt-in form may distract users.
- Optimize those posts for quick loading. I use Thrive Theme‘s ‘Image Optimization’ and ‘Lazy Load Comment’ features to make blog posts faster.
So make a list of best affiliate sales generating posts and start optimizing them.
Now let’s move to the next point.
3. Add Tables to Your Blog Posts
People don’t have the time to read your complete blog post. They skim a lot.
When you have a table on your blog post, it will help them to find the information easily. And it increases the chances of getting more affiliate link clicks as well as sales.
Here’s a screenshot of a table I’ve created for a blog post.
And another amazing thing about the table is that if it gets picked for Google Featured Snippet, you will get a lot of organic traffic.
Here’s what I am talking about…
So adding tables to blog posts can increase your traffic and sales.
I use TablePress plugin to create tables.
4. Improve Your Blog Design and Speed
First impression is the best impression.
This is true for blog design too. A bad design can scare your visitors away. And they will never come back.
When it comes to having a good blog design, you need to use a premium theme. A premium theme comes with the beautiful & responsive design.
And another important thing is blog speed. People don’t have time to wait for your site to load. Slow speed decreases conversion rates. So make sure your site loads quickly.
5. Display Relevant & Targeted Affiliate Offers To Sidebar/Footer
Most of the time we add an affiliate banner to the sidebar, and it shows to all blog post. But a single affiliate banner can’t be relevant for all blog posts.
Suppose you have a blog post about web hosting and it’s showing an SEO product on the sidebar. Will you get the sales for SEO product?
There’s a very few chance. But if you show a web hosting affiliate banner, there is much more chance to convert. This is called Exact Targeting.
Exact Targeting can help you to get more sales. I am using following two plugins to display relevant & targeted affiliate offers.
- Thrive Clever Widgets: This plugin allows you to show highly relevant offers in your widget areas (Sidebar & Footer). You can display widgets based on posts, pages, categories, post templates, etc.
- Q2W3 Fixed Widget: It’s a complement to Thrive Clever Widgets. This plugin allows you to make widgets sticky that float in the sidebar when the page is scrolled down or up.
The next tactic is similar but more efficient.
6. Use Exit-intent Popup to Promote Affiliate Offers
The exit-intent popup is not something new. We are using it to build the email list.
But have you ever used it to increase affiliate sales?
Probably NOT. I’ve started using it recently. And it has grown my sales dramatically.
The idea is to display a relevant offer or a recommendation when the user is about to leave the page.
It works great for “Products/Services List Posts.” People often get confused to choose one from many alternatives. A popup with recommendation can make it easier.
Here’s an example of pop-up I am using in one of my blog posts.
You can also use exit-intent to offer a discount or coupon code. It might work too.
Mainly, be creative.
I am using Thrive Leads to set up exit intent. It allows me to set up different pop-ups for different posts. I mean I can specify the pop-up to show on a specific post.Check Thrive Exit Intent
7. Find Potential Keywords That Can Generate More Traffic & Sales
There was used to be a time when bloggers could see which keywords were generating traffic to the blog posts from Google Analytics. And they optimized the posts for those keywords.
Unfortunately, Google has hidden those keywords behind “(not provided).” But you can still get a portion of those keywords from Google Search Console.
Here’s how to do it.
Login to Google Search Console. And click on Search Traffic > Search Analytics from the left-hand side.
Try to find out the potential keywords and optimize your posts with those keywords to generate more traffic and sales.
You can also use this for a single blog post to drive more targetted traffic.
Just select “Pages” and click on the post link.
On the next page, select “Queries”. And you will get the keywords that are generating traffic to that post.
Then optimize your post for the right keywords and get more traffic as well as sales.
8. Add Affiliate Links Automatically to the Specified Keywords
If you have been blogging for a while, chances that a lot of your old posts don’t contain affiliate links.
If it’s true, then you are leaving money on the table. To fix this, you need to add affiliate links automatically to the specified keywords.
All you have to do is to enter the keywords which you wish to link with an affiliate link and limit the number of time.
It will turn specified keywords into affiliate links for your old and future posts. And your blog will be monetized with affiliate links.
9. Add Discounts/Free Trial Besides Affiliate Links
People love discounts. That’s why sites like RetailMeNot & Groupon make tons of money.
But have you noticed that these sites are eating affiliates’ money?
Yes, they are taking your money.
For example, you send a visitor to a product page, and he is about to buy. But “Coupon Code” field stops him. He starts looking for coupons on Google. And he ends up following several coupon sites’ affiliate links. There is a chance that you will miss the sale.
To stop visitors from searching coupon codes, you should add discount link or coupon code besides affiliate link.
You can also use “Free Trial” link with Affiliate links. It increases conversion rates.
10. Use Custom Affiliate Links (Deep linking)
Deep linking means creating a custom affiliate link for a particular page.
When you are talking about a particular feature of a product, it’s good to send the visitors to the feature page rather than the home page.
One of my affiliates was not generating any sales even if I was sending a lot of visitors. Then I changed the landing page direction, and it started getting sales.
If you are getting clicks but no sales, you are sending visitors to the wrong page. You need to fix this by using custom affiliate links.
Most of the affiliate programs offer deep linking. Some affiliates named it “Alternate Incoming Page Links.”
Even if there is no deep link generator on your affiliate panel, you can create the custom link manually. Just ask your affiliates.
11. Use Affiliate Links Rather Than Your Review Post Links On Your Blog Posts
This is a common affiliate marketing mistake.
Many bloggers use their review post links while mentioning products/services name on the blog posts.
You can do it occasionally. But inserting review post links every time may decrease your sales. Because affiliate landing page is more optimized for conversion than your review post page.
So if you are doing it, stop it now. Add your affiliate links and see more sales.
12. Create a Resource Page
This is something that I have ignored for a long time. But having a resource page is very crucial to generating more affiliate sales. Pat Flynn of SmartPassiveIncome.com revealed that the resource page is the most profitable page of his blog.
Creating a resource page is very easy. Just make a list of the tools and services you are using and showcase them on a page.
You can check my resource page here: http://roadtoblogging.com/resources/
It’s not necessary to add the premium tools and services only. You can also add free tools too.
13. Use Affiliate Links to Images
People often click on an image and find it’s not clickable.
If you are an affiliate marketer, you should make images clickable. At least the product images or images having a call to action button.
This way you will get more clicks as well sales.
14. Use Cloaked Affiliate Links in Banner
Because of the rise of Ad Blockers, advertising publishers are losing a lot of revenue.
It can also affect the affiliate marketers if they use the banner code directly provided by Affiliates. Ad Blocker plugins block banners with an external link.
You can get rid of these by using cloaked affiliate links in the banner.
15. Use Call to Action Buttons
No clicks, no sales.
One of the prerequisites of getting sales is getting clicks. People need to click on your links.
Sometimes having contextual links is not enough to get your links clicked. To fix this, you need to use call to action buttons.
Adding one or more call to action buttons on your blog post can make a huge difference. I’ve tested this on some of my sales generating posts and it has increased my sales.
Having call to action buttons is very important for lengthy posts. Because people skim these types of posts.
Add one or more call to action buttons and see the difference.
16. Offer Extra Bonuses
Many bloggers promote the same products/services. The easiest way to convince your readers to use your affiliate link is to offer extra bonuses.
For example, if you are promoting a web host, you can offer Free WordPress Installation as a bonus.
You can also provide other types of bonuses like –
- Your own eBook.
- Video Tutorials of that products/services.
17. Use Proper Affiliate Marketing Tools
Using right affiliate tools is crucial to get success in affiliate marketing.
I’ve already shared a list of best affiliate marketing WordPress plugins.
Here’s the list of tools I am using for affiliate marketing.
- Thrive Themes: It offers conversion focused WordPress themes. Here at RoadToBlogging, I am using FocusBlog. It has increase my sales and subscribers.
- Thirsty Affiliates: It’s the best affiliate links management plugin for WordPress. It offers some amazing add-ons.
- Thrive Themes Plugins: Thrive Themes has some excellent plugins which can skyrocket your conversion rates. Thrive Leads, Thrive Content Builder, and Thrive Clever Widgets are the must have plugins for affiliate marketers.
- GetResponse: I use GetResponse to build my list. Having an email list is vital for affiliate marketing.
- Google Analytics: It gives insights into how visitors find and use your site.
- Google Search Console: It helps you to optimize the visibility of your site.
- SEMrush: It helps you to analyze your competitors to beat them in search results.
Over To You
Hope these tips and tricks will help you to increase your affiliate sales.
When it comes to increasing affiliate sales, the most important thing is experimenting different things.
So experiments a lot. And implement the ways I’ve shown on this post.
However, if you found this post useful, help me by sharing this post on Facebook, Twitter, or Google+.